4 Min Flow Loyalty Intro Video

Flow Loyalty Quick Intro Video

Dakota R. - Project Management Team

Is Flow Loyalty Worth It For Your Restaurant?

Flow Loyalty ROI Calculator

Estimate added revenue by improving repeat visits. This calculator uses a typical baseline return rate of 30% and estimates Flow Loyalty can increase the number of returning customers by 15% (purposefully low estimate). (results vary; depends on offers, execution, seasonality, and staff adoption).

Average ticket price per customer ($)

Approx. customers per week

Number of tables

Weeks open per year

Choose pricing option

Baseline return rate: 30%

Estimated lift: +15% of returning customers

Extra returning customers/week: —

Customers per table/week: —

Weekly revenue increase

Monthly revenue increase (avg.)

Plan cost (monthly)

Estimated usage fees (monthly)

Total monthly cost (plan + usage)

ROI vs total monthly cost

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Break-even (to cover total monthly cost)

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First-month net (includes setup)

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First-year net (includes setup)

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Usage-based Billing (SMS, Email, AI)

Carriers and communication platforms charge small usage fees for SMS/MMS, Email, and AI conversations. Flow Loyalty uses a wallet on the backend: each business funds the wallet, and usage is deducted gradually.

SMS

~$0.009 per segment (≤160 chars)

≈ 1,100 segments per $10

MMS: ~$0.025 + carrier fees

~$0.00071 per email

≈ 14,000 emails per $10

AI Comm

~$0.025 per message

≈ 400 messages per $10

Example monthly usage estimate

VIP database: 1,000 customers
Messaging: ~0.5 messages/day each (mostly SMS) + ~500 AI chat messages/month

Estimated monthly usage cost (example):
• SMS: 1,000 × 15 ≈ 15,000 segments/month → $127–$142
• AI: 500 × $0.025 → $12.50
Total (example): $139.50–$154.50 / month

Assumes most SMS are 1 segment (≤160 chars) and does not include MMS, multi-segment messages, or unusually heavy campaign sending. Actual costs vary by message length, MMS, carrier rules, and total usage.

Wallet recommendation

Start with $50–$100 in the wallet, and enable an automated top-up when the wallet drops to $25. This keeps messaging running smoothly without surprises.

*Fees are subject to change from time to time (often outside of our control). We’ll do our best to notify clients when we are made aware of changes.

VIP note: The monthly plan fee increases by $200/month once you reach 3,000 VIP customers (both plans).

Note: The model assumes a 30% baseline returning-customer rate and estimates Flow Loyalty can increase returning customers by 15%. It does not include upsells, referrals, increased party size, improved table turns, or seasonal spikes.